As Seen In
SKIFT
TRAVEL WEEKLY
PHOCUSWRIGHT
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T+L
THE POINTS GUY
CONDÉ NAST
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SKIFT
TRAVEL WEEKLY
PHOCUSWRIGHT
TTG MEDIA
T+L
THE POINTS GUY
CONDÉ NAST
BTN
Travel Industry Growth Advisor

Your Bookings Have a Ceiling.I Know Where It Is.

I open travel businesses like yours — agencies, DMCs, boutique hotel groups — and point to the exact distribution gap costing you margin every quarter. Then we fix it.

47
Engagements
$94M
Revenue Influenced
12 yrs
In Distribution
Strategic consultant seated at desk, pen in hand, reviewing financial documents with focused expression
+38%
Net RevPAR lift
Boutique Hotel Group · Q1 2025
$2.1M
Recovered ancillary revenue
DMC · 6-month engagement
Marcus J. Holloway
Former VP Distribution · IHG · Sabre Advisory Board
Ancillary Revenue Capture

The margin is hiding in your existing bookings.

Most travel agencies leave 18–34% of potential revenue on the table because their booking flow treats every traveler identically. A systematic ancillary audit maps every touchpoint — pre-arrival, in-destination, post-stay — and builds a tiered upsell architecture that feels like service, not sales.

+$340K
Ancillary revenue recovered in Year 1
Discuss this in your audit
Financial spreadsheet and revenue analysis documents on a desk with strategic annotations
"
Marcus pulled our P&L apart in the first session and found the exact line where we were giving margin away. We'd been staring at it for two years without seeing it.
Rachel Okonkwo
Managing Director · Meridian Travel Group, London
GDS Optimization & Rate Architecture

Your GDS presence is your cheapest salesperson. Most ignore it.

GDS content quality directly determines how corporate travel managers and TMCs rank your inventory. A full GDS audit covers rate loading accuracy, fare class logic, content completeness scores, and consortia alignment — the levers that move you from page 3 to page 1 without spending a dollar on paid distribution.

62%
Increase in GDS-sourced bookings within 90 days
Discuss this in your audit
Data visualization dashboard showing booking distribution channels and performance metrics
"
We didn't need a bigger marketing budget. We needed someone who understood how Sabre actually surfaces properties to agents. That's a completely different conversation.
David Ferreira
CEO · Azul Boutique Hotels, Lisbon
Consortium Negotiation & Partnership Architecture

The right consortium deal is worth more than three new hires.

Preferred partner agreements with Virtuoso, Signature, and ASTA consortia aren't just about commissions — they're about access to the buyer relationships your direct sales team can't reach in five years of cold outreach. The negotiation architecture determines whether you're a preferred supplier or an afterthought.

3 consortia deals
Closed in a single 6-week engagement
Discuss this in your audit
Two business professionals shaking hands across a conference table after signing partnership agreement
"
I'd been trying to crack Virtuoso for four years. Marcus came in, restructured our value proposition, and we had a preferred agreement in six weeks. The pipeline opened immediately.
Priya Nair
Founder · Indus Destination Management, Mumbai
AUDIT
What the Audit Covers

Not a report. A diagnosis.

Every engagement begins with a structured Growth Audit — a two-session deep dive that produces a ranked action plan, not a slide deck.

01

Distribution Channel Audit

A forensic review of every channel your inventory touches — OTA contracts, GDS rate loading, direct booking flow, and metasearch presence. We benchmark your cost-of-sale per channel against industry medians and identify the three highest-leverage switches.

02

Revenue Leak Analysis

Line-by-line P&L review to surface the ancillary revenue your current booking flow is leaving unrealized. Most clients find $200K–$500K within the first session.

03

Competitive Rate Positioning

Rate parity health check, competitive set analysis, and rate architecture redesign. We identify where you're cannibalizing your own margins through OTA dependency.

04

B2B Pipeline Architecture

Mapping the corporate, MICE, and consortia buyer landscape for your category. We build the outreach sequence, pitch deck structure, and commercial terms that move you from vendor to preferred partner.

05

90-Day Execution Roadmap

Every audit ends with a prioritized action plan — not a 60-page report that collects dust. Three high-impact moves, sequenced by effort vs. revenue impact, with owner accountability at every step.

Ready to find your ceiling?

A Growth Audit typically identifies $180K–$800K in addressable revenue within the first two sessions.

Book a Growth Audit
Ready When You Are

Stop losing Q3.Let's look at your numbers.

A 50-minute Growth Audit call. No deck, no pitch — just your P&L, your distribution stack, and a clear view of what's holding your bookings back.

Book a Growth Audit

Calendly booking · 50 minutes · Video or phone

Former VP Distribution
IHG EMEA
Sabre Advisory Board
2019–2023
Virtuoso Preferred Advisor
Since 2017
Featured Speaker
Phocuswright 2024
Free Resource

The Distribution Checklist

The 23-point audit framework I use in every engagement — mapped to the specific distribution gaps most likely to be costing your business margin right now.

No spam. One checklist, one email.